About

iD Dunedin Fashion Inc. iD is a charitable organisation registered under the Charities Commission (CC42496). iD Dunedin is run by a small management team and governed by a voluntary iD Dunedin Fashion Inc board, and is supported by the city, community and commercial partners.

iD Dunedin focuses on fostering emerging design talent and promoting established designers. The iD events act as a platform for designers to connect, share and collaborate, as well as providing many educational opportunities, through the production of a biennial international fashion event, with a smaller Festival in the off year. iD Fashion encourages and is dedicated to sustainable and inclusive practices in the fashion and event industries and is a key destination event for Dunedin.

Fostering a sustainable fashion industry is an important focus for iD. All designers participating need to supply a sustainability statement to be considered for show selection. A number of the Awards prizes focus on sustainability. iD takes a proactive stance to waste minimisation and reducing the environmental impact of the event and is working towards becoming a zero-waste event.

As a priority diversity and size inclusivity will be celebrated for the 2025 event.

Meet the board

Dr Margo Barton, iD Board Co-Chair

Dr Margo Barton is a Professor in Fashion at the School of Design, Otago Polytechnic. Margo teaches in the fields of fashion design, fashion communication, and millinery, and has a PhD in Fashion from RMIT University, Melbourne. Margo leads the team behind the iD International Emerging Designer Awards.

Sally McMillan, iD Board Co-Chair

Sally McMillan is the Principal of McMillan&Co. Lawyers, a boutique Dunedin firm specialising in private client law. She is also a Mediator, a member of the Institute of Directors and the Honorary Solicitor for Graduate Women NZ. She has previous involvement in the conception and realisation of Dunedin events, including with Toitu. Sally’s personal legal practice revolves around helping clients through crises. She is an ‘ideas person’ who is known for her pragmatism, her collaboration, her candour, and her no-nonsense, roll-your-sleeves-up, don’t-leave-til-tomorrow-what-you-can-get-stuck-into-today approach. She brings that same approach, as well as her directorship and management skills, to the iD Board.

Dr Jane Malthus, iD Board Member

Dr Jane Malthus is a dress historian, honorary curator of the dress collection at Otago Museum, Patron and steering committee member of Eden Hore Central Otago, and former fashion and clothing and textile sciences educator. A keen supporter of iD, she co-curated Fashion Forward: Disruption through Design (Otago Museum 2021) which featured past finalists of the iD International Emerging Designer Awards.

Charlotte Moran, iD Board Member

Dunedin-based lawyer and Fashion Design graduate Charlotte Moran brings a wealth of fashion knowledge (from design to retail) alongside a passion for the iD event, having attended the Fashion Week from a young age. She is currently based at Reid Copper Gray.

Jonty Blakely, iD Board Member

Jonty is the founder of Vadar, an emerging brand that offers a look into a futuristic dystopia with a practice that is centred around sustainability, operating out of Dunedin, New Zealand. Jonty is currently working internationally to build collaborations with manufacturers and wholesalers.

Tracy Kennedy, iD Board Member

Tracy Kennedy is currently a Principal Lecturer with The School of Design (Fashion), Otago Polytechnic. Tracy has a particular interest in sustainable models and social enterprise within the fashion industry and the implications for stakeholders and educators. Holding an MVA Textiles, Tracy enjoys the challenges of creating textiles that inspire, with an aim of reducing the impact on the environment.

Tara Viggo, iD Board Member

Tara Viggo is the founder of Paper Theory Patterns and was a finalist of the inaugural iD International Emerging Designer Awards in 2005. Tara was born in the Cook Islands and grew up in Dunedin. She spent 17 years working in London as a professional pattern cutter, right across the fashion industry, from high street stalwarts to luxury catwalk brands, giving her insight into the darker side of commercial fashion which resulted in her focus on sustainable design.

Meet the team

Victoria Muir, iD Event Manager

Victoria has a long history of involvement with iD Fashion having been on the catwalk for the very first shows at the Dunedin Railway Station. With over 20 years event management experience she has been involved in the management of most events since iD’s inception.

Tess Brais-Laflamme, Finance

How to get involved

iD is always on the look out for reliable event volunteers to help at the shows.  If you are interested please complete the volunteer registration form.

FAQ

  • The show takes place on the platform of the Dunedin Railway Station. This is covered however is open to the elements on the side of the platform.  We recommend you dress fashionably but warmly. 

  • The show starts at 7.30pm and finishes at 10pm

  • There is no event parking at the Dunedin Railway Station. We recommend walking from town if you can or getting dropped off at one of the drop off zones outside the Station. 

  • There are many events on during iD Week. See our calendar here.  To plan your trip to Dunedin go to www.dunedinnz.com/visit

  • Yes you can but please have your phone on silent.  Please tag iD in photos on social media. 

  • The iD Show is not suitable for children, and we do not offer children ticket prices. 

  • As per our terms and conditions, tickets are non-refundable. 

  • Yes because the station is a long narrow space all seats get a great view. The wagons are slightly raised on the platform therefore these offer great viewing also.