New Lands

New Lands is an energetic statement—a movement that champions individual empowerment, engagement, and inspired living. It's a brand that celebrates the hero within every woman, offering designs that are both aspirational and accessible, luxe yet relaxed, playful yet timeless, with a clever use of colour.

Sustainability Statement 

New Lands prioritize sustainability by using end-of-line woven fabrics, reducing the need for new materials and minimizing waste. Partnering with smaller factories, New Lands secure high-quality fabric remnants from top design houses, fostering creativity and minimizing environmental impact. New Lands merino wool is ethically sourced, complying with the Responsible Wool Standard. New Lands is committed to making thoughtful, versatile designs with a focus on durability and fit to enhance garment longevity. This approach helps innovate while conserving resources, reflecting New Lands dedication to sustainability and the value we place on every piece we create.

Diversity Statement 

Our commitment to diversity is showcased through our inclusive sizing, which extends to size 18. Our approach goes beyond just sizing; it's about reflecting the diversity of our community in every piece we design. By ensuring that our garments are accessible and flattering for a broad spectrum of body types, we foster inclusivity within the fashion industry. Our goal is to empower individuals of all sizes to feel confident and valued in their unique beauty through our designs.