Su’mar

su`mar is an offering of carefully considered pieces, capturing a feeling and transcending the ordinary. Capsule collections and Made-to-Order pieces are produced locally in Auckland following an artistically driven process, with each garment tested of its purpose and how it translates into life. Dancing between comfort and extravagance with an essence of elegant simplicity. A versatile touch is found subtly in intricate detailing, to modify form if the wearer desires. Whimsical drapery, innovative pattern cutting and soft tailoring are key features of the brand, with elements of hand craft unifying fashion and art.

Designer, Tess McCone, endeavours to build a consciously driven business, with sustainability and diversity at the forefront. The purpose for su`mar is to create a space for customers to celebrate the true craft of creating clothing, to celebrate individuality, to curb consumerism and better serve our beautiful planet.

STOCKISTS:
1. sumarthelabel.com
2. 56 Rocket, Wanaka & online

ENQUIRIES:
Email: tess@sumarthelabel.com
Website: www.sumarthelabel.com
Socials: @su_mar_thelabel