University of Applied Arts Vienna

Austria

Jennifer Milleder

Flora Magnifica

Fashion is storytelling and its silhouettes are part of a narrative. Moreover, Jennifer believes fashion can be used as a visual medium to make a statement. Flora Magnifica is an emotional and provocative work about the recovery of botanic, sustainability and plastic use. Jennifer worked with flowers and blossoms and synthetics bringing these opposites together to start a critical dialogue and draw attention to existing environmental problems. Flora Magnifica features a surreal, artificial doll world in a floral setting, inspired by the aesthetics of the Russian wooden doll Matryoshka. The collection’s colourful artistic looks present individual characters and focus on feminine, voluminous and strong shapes. Modified circular patterns, three-dimensional objects and puff sleeves to capture Matryoshka’s identity with a wonderful silhouette.