Taking fashion to the streets proves a hit

The high quality calendar of more than 30 events – many of them free to attend – has proven to be a hit with Dunedin’s iD Fashion fans.

The events encompassed the whole lifecycle of the fashion industry, from time spent with designers to catwalk shows and exhibitions to high-end retail experiences.

The George Street Catwalk Show showcased just one example of the range of uses for the refurbished George Street with models wearing looks from 16 local designers and retailers.  Many have already reported an increase in sales over the weekend with some stores saying that audience members were in-store post show to purchase items they had seen on the catwalk. Both ticketed catwalk shows (As We Watch the World Go By and Fashion in the Garden) sold out very early on.

iD Dunedin Fashion Inc continues to have a focus on sustainability and this was evident through the themes of the talks with noted New Zealand designers Tara Viggo, Tanya Carlson, Sara Munro and Ethan Cruise. The streamed talk with Christian Dior Museum expert Jeanne Dubois also proved to be a popular addition to the calendar, with audience members delighted with the exclusive access to archival material from the French museum.

Entries for the iD International Emerging Designer Awards 2025 will open later in April and the call for designers to be part of the 2025 iD Dunedin Fashion Show will open in June.

All images: Chris Sullivan, Seen in Dunedin